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Influence of Advertising on Consumer
 Vnoučková, Monika ; Hajdíková, Taťána (advisor) ; Trachta, Václav (referee)
The aim of bachelor thesis "The influence of advertising on consumers" is to get awareness of the election campaigns. And in terms of influencing public opinion of the Czech Republic during the election period and also in terms of marketing professionals. At work describes methods of promotion and communication mix. Following is describen the procedure for creating an advertising campaign.
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