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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Establishment and operation of e-commerce
 Hromek, Filip ; Stříteský, Václav (advisor) ; Skokanová, Dagmar (referee)
The objective of this work is to define the possibilities of use and establishment of ecommerce for a particular company. On the basis of personal survey to determine the required functionality of e-commerce, according to the functionalities compare available technical solutions and choose the optimal option with regard to business opportunities. Further analysis of the material suppliers and transporters shall recommend a company for collection of materials and transportation of final products to target customers. Within the draft communication strategy to analyze the relevant keywords in the branch and on the basis of their number of searchings and competitiveness suggest the most appropriate ones to be used for the project.
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