Home > Search Results: keywords:"environmentální zodpovědné chovaní spotřebitelů"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Environmentálny pilier spoločenskej zodpovednosti v chování spotrebiteľov
 Lovás, Patrik
Lovás, P. Environmental pillar of social responsibility in consumer behaviour. Diploma thesis. Mendel University in Brno, 2021. Diploma thesis research deals with environmentally responsible behaviour of Slovak consumers with focus on zero waste. From the results of quantitative survey (n=454) and in-depth interviews (n=5) can be concluded, that Slovak consumers are actively interested in the issue of environmental protection which reflects willingness to demand environmentally friendly products, or zero waste products. The findings also show that such a responsible demand is primarily limited by consumers´ unfamiliarity of zero waste production. On this basis, recommendations are proposed to the marketers in the field of communication, which could support and subsequently increase environmentally responsible behaviour, what is simultaneously the main aim of the thesis.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English