Home > Search Results: keywords:"elektronické obchody"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Males as a target group for internet food sale
 NOVÁK, Jaroslav
The topic of the bachelor thesis is males as a target group for internet food sale. The objective of the thesis is to assess the behaviour of the shopping men and their attitude to online shopping. The theoretical part focuses on the area of the consumer behaviour, shopping behaviour, electronic shops and internet selling which are characterized there. The practical part contents a collection of a data using questionnaires in the electronic form. The questionnaires were sent to respondents of younger (15-44) and older (over 45) age. The results of the analysis can be used for a marketing strategy or potential sellers who deal with internet food sales.
Detailed record
Selected Issues of Consumer Protection
 PACALOVÁ, Aneta
The diploma thesis deals with electronic commerce. The theoretical part of this work is focused on basic aspects of consumer's protection, consumer organisations and institutions providing advice and information and the rights and obligations of consumers and sellers. It describes the history and current situation of e-commerce, advantages and disadvantages, circumvention of the law when buying over the internet and specific casework. The diploma thesis also briefly informs of marketing research. In the practical part there is a questionnaire survey applied, examining the issue of electronic commerce, experiences of buying over the internet and knowledge of consumer rights. The aim of the research is to summarize collected information that is complemented by measures designed to reduce the negative impacts.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English