|
|
Concept of e-commerce for company
Ševčíková, Barbora ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
Thesis is describing and analyzing company Nexx, spol.s.r.o. Thesis contains proposal of problem solving consequential on analyze, which conduces to improvement of company's future position on HW market. Proposal realization e-shop will conduce to better quality of offered services and e-shop
|
|
|
Concept of E-shop
Morávek, David ; Valenta, Jiří (referee) ; Dvořák, Jiří (advisor)
This thesis deals with a creation of a company´s electronic shopping. On the basis of the knowledge and information acquired from a theoretical part, the suggestion involves the best possibilities of electronic shopping that will lead to a stable and firm position on this kind of market, and to increase of the capital as well as the reputation of the company with potential customers.
|
|
|
Concept of e-commerce for company
Ševčíková, Barbora ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
Thesis is describing and analyzing company Nexx, spol.s.r.o. Thesis contains proposal of problem solving consequential on analyze, which conduces to improvement of company's future position on HW market. Proposal realization e-shop will conduce to better quality of offered services and e-shop
|
|
|
Concept of E-shop
Morávek, David ; Valenta, Jiří (referee) ; Dvořák, Jiří (advisor)
This thesis deals with a creation of a company´s electronic shopping. On the basis of the knowledge and information acquired from a theoretical part, the suggestion involves the best possibilities of electronic shopping that will lead to a stable and firm position on this kind of market, and to increase of the capital as well as the reputation of the company with potential customers.
|
|
|
Gamification usage in electronics stores in the Czech Republic
Mück, Martin ; Gála, Libor (advisor) ; Šebesta, Michal (referee)
This bachelor thesis deals with the term gamification and its use. The goal of this thesis is to determine the level of its use in electronic shops in the Czech Republic. The term gamification is explained at the beginning of the thesis, so the reader could understand next chapter. Subsequently key milestones are laid out and possible future trends and progress are suggested. In the next part of the thesis individual displays of gamification are described, their real use is shown on examples and types of users are characterized. The following part of the thesis provides characteristics of individual display of gamification, as well as their evaluation. Accordingly, the point rating system is developed to facilitate the evaluation of electronics stores. Finally, the thesis contains an analysis of the evaluation results.
|
|
|
Planning, development and promotion of B2C online shop
Hajduček, Peter ; Pavlíček, Antonín (advisor) ; Hlinka, Filip (referee)
The purpose of this Bachelor Thesis is to provide complex view at the planning, development and promotion of internet shopping. With increased competitive battle among the shops the web page quality and its promotion is more and more important for the success of the business. The core point is the keywords analysis, search engine optimization and promotion on social networks. This Bachelor Thesis is broken down to few main chapters. The introduction and brief analysis of the most successful shops worldwide and in Czech Republic is at the beginning. Gradually I pay attention to the keywords analysis, design of web site map and preparation of content wording. Then there is a chapter on usability and accessibility of web pages and an overview of the internet shop technical solution options. After the web page is launched I analyze the marketing on search engines, marketing on social networks and other online marketing options. The final chapter of theoretical part is focused on campaign assessment through Google Analytics tool. Practical part of the Bachelor Thesis is the application of recommended procedures to own online shop with sport shoes - Footshop. This online shop was being established as the real project during development of this thesis.
|
guest ::
