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The model of the e-marketing for the company SSK Třinec, a.s.
Klusová, Alena ; Chrastina, Jiří (referee) ; Dvořák, Jiří (advisor)
The paper focuses on marketing, Internet and, predominantly, the connection of marketing and Internet, the so-called electronic marketing. The theoretical part deals with the issues of marketing, forms of electronic marketing and the most widespread form of electronic marketing, i.e. web presentation. The practical part is predominantly devoted to the characteristics of S.S.K., a. s., and, in addition, to the analysis of the company’s web site and the design of the its new website.
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Optimization of Electronic Marketing
Přidal, Martin ; Petr, Přidal (referee) ; Dvořák, Jiří (advisor)
The content of this work is the elaboration of a model for optimization of electronic marketing for the firm Multisys Přerov. The work is divided into theoretical and practical part. The first is a treatment of the electronic marketing theory. The practical part is focused on the analysis of the current situation and developing a proposal to optimization of electronic marketing.
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Web publishing and contents
Učeň, Michal ; Fojta, Michal (referee) ; Koch, Miloš (advisor)
The aim of the bachelor thesis is definition of present forms of electronic marketing and analysing their ability to be effective in relationship with different aims of propagation. The bachelor thesis is worked up without fundamental participation of specific company but some part were consulted with specialized companies especially Actum s.r.o. At first, I worked up theoretical part about electronic marketing, user segmentation and analysing effectivity of internet advertising. Secondly, I have divided electronic marketing into separate forms. Finally, I have made the analyse of effectiveness related to different aims of propagation and trend prediction of electronic marketing.
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Optimization of Electronic Marketing
Přidal, Martin ; Petr, Přidal (referee) ; Dvořák, Jiří (advisor)
The content of this work is the elaboration of a model for optimization of electronic marketing for the firm Multisys Přerov. The work is divided into theoretical and practical part. The first is a treatment of the electronic marketing theory. The practical part is focused on the analysis of the current situation and developing a proposal to optimization of electronic marketing.
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The model of the e-marketing for the company SSK Třinec, a.s.
Klusová, Alena ; Chrastina, Jiří (referee) ; Dvořák, Jiří (advisor)
The paper focuses on marketing, Internet and, predominantly, the connection of marketing and Internet, the so-called electronic marketing. The theoretical part deals with the issues of marketing, forms of electronic marketing and the most widespread form of electronic marketing, i.e. web presentation. The practical part is predominantly devoted to the characteristics of S.S.K., a. s., and, in addition, to the analysis of the company’s web site and the design of the its new website.
|
|
|
Web publishing and contents
Učeň, Michal ; Fojta, Michal (referee) ; Koch, Miloš (advisor)
The aim of the bachelor thesis is definition of present forms of electronic marketing and analysing their ability to be effective in relationship with different aims of propagation. The bachelor thesis is worked up without fundamental participation of specific company but some part were consulted with specialized companies especially Actum s.r.o. At first, I worked up theoretical part about electronic marketing, user segmentation and analysing effectivity of internet advertising. Secondly, I have divided electronic marketing into separate forms. Finally, I have made the analyse of effectiveness related to different aims of propagation and trend prediction of electronic marketing.
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Design and Development of E-commerce
Kočár, Radek ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
This thesis focuses on design and development of an e-commerce platform with a nonstandard functionality. The theoretical part describes classification of e-commerce and the tools used in electronic business. The thesis continues with customer requests analysis, solution design, e-commerce platform creation and an evaluation of the implemented project. The result of this thesis is a functional application meeting all demands appointed by a sponsoring company.
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