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Reasonable consumption against consumer life style
 Reitmaierová, Lucie ; Duffková, Jana (advisor) ; Lupač, Petr (referee)
This thesis deals with the analysis of two opposing present-day life styles. The first one is so called reasonable consumption or voluntary simplicity, which is nowadays often realized in an environmental life style with the focus on its actual forms in a common life. The second one is a consumer life style. The work focuses on characteristics of influences which form these two contrasting attitudes and tries to reveal the biggest number of reasons why the consumer life style in rich and quickly developing societies wins while the environmental life style spreads very slowly and the voluntary simplicity is a marginal phenomenon regardless the well known warnings of experts about the critical state of the planet caused by the consumer life style. The thesis also outlines several possible solutions and changes in the whole society required to suppress the consumer life style with their supposed impacts. KEY WORDS: reasonable consumption, environmental life style, consumer life style
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