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Aplication of DEA models to assess efficiency on selected banks in the Czech Republic
Krpcová, Markéta ; Jablonský, Josef (advisor) ; Sekničková, Jana (referee)
This thesis deals with the evaluating efficiency of Czech banks using data envelopment analysis (DEA), which is a method based on mathematical programming. Each bank is then evauluated with the relative efficiency coefficient that indicates the efficiency or inefficiency of the particular bank. The work is further developed the classical approach of bank performance measuring in comparison to DEA, researches that have applied DEA models to evaluate banks in the past in different countries and detailed analysis of the results of the precessed model.
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The Analysis of Training System in the Chosen Firm
HYPŠOVÁ, Petra
The aim of this diploma thesis is an analysis of the training system and human resources management in a chosen firm {--} Jihočeská Plynárenská, a. s. One part of the thesis focuses on the analysis of costs of education of employees and the evaluation of purposefulness and appropriateness of the investments in the training sessions. Today is education very important for achievement of enterprise{\crq}s goals. Qualified employees can be considered as valuable asset not only for the firm but also for the whole society. Professional care of employees includes permanent extension of acquired knowledge. Head workers should prepare individual plan of personal development for every employee. They should also motivate the employees to be interested in further education. If employees participate in planning of education scheme in the firm then they are active trainee. Knowledge, skills and abilities of employees are a competitive advantage of a company. Future of a firm highly depends on specialists, who will be able to apply their knowledge in practice.
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Marketing of financial services
Žarnaiová, Martina ; Křížek, Tomáš (advisor) ; Vacek, Vladislav (referee)
The objective of this master thesis is to analyze the contemporary situation on the Czech banking market in terms of investments into marketing communications. The efficiency of investments into marketing communications is analyzed in terms of awareness of banks surveyed, namely recognition, recall and Top Of Mind. This master thesis consists of three parts. The first part provides theoretical background and the base of the analysis. This part includes the objectives of communication on the banking market and the ways how to measure these objectives. The second part, the analytical part, is focused on the main objective and particular banks which are subjects of the analysis. In this part, hypotheses are defined. I will try to prove these hypotheses afterwards. In case of opposite results I will try to find out why my hypotheses were incorrect. The third part is focused on the conclusions of the analysis and to provide information for investment decisions in following periods.
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The functionality of antidrug rules at secondary schools
HROMÍŘOVÁ, Jana
The creation of antidrug rules is a part of the whole system of specific primary drug prevention. These rules should make it possible for the school apart from other things to indentify quickly potential drug users among the pupils/students, to find out their parents possibly too and then to offer them goal-directed services within the bonds of a selective and indicative prevention. That{\crq}s why I paid particular attention to the system of antidrug rules in my work. I examined whether the schools had such a system, how clear, transparent and effective it was and which of the rules showed the highest effect. The research was carried out by application of the half-structured dialogue with the methodologists charged with the prevention at secondary schools. I wanted especially to put their practical experience to good use for suggesting new rules and for rethinking the present ones. I chose secondary schools for my research because just the students aged 15 to 19 years have problems with addictive drugs in many cases. They grow up physically and mentally, create new groups, become able and further develop their ability to solve problems, to take decisions, to think abstractly, to create hypotheses and to combine the facts. They become more independent gradually, leave their families and create conditions for the future life. The aim of this work was to evaluate the quality and effectiveness of antidrug measures implemented at chosen secondary schools. The methodologist charged with the prevention should try to involve the complete staff of the school in the programme, everybody should know his role as far as to the prevention and as far as to the solution of situations where the prevention itself does not appear sufficient any more. The schools prefer single prevention campaigns, but the prevention should be comprehensive, long-term and it should embrace all programmes, an individual approach, positive atmosphere at school, effective antidrug rules etc. The use of addictive drugs in the school ambience at the time when the school looks after entrusted persons or keeps them under supervision is a significant intervention in its life. It is therefore necessary to be aware of this phenomenon and to have at disposal an in detail developed crisis plan.
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