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The communication strategy of the Knižní klub company
Adamcová, Kateřina ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The diploma thesis deals with the communication strategy of Knižní klub publisher since its establishment till the end of the year 2013. Knižní klub belongs to publishers that mostly in 90s' formed Czech literary culture by its business model. Until recently it was a part of the world media group Bertelsmann, which has operated literary clubs all over the world since 50s' of the 20th century. It entered the Czech Republic shortly after the revolution and brought many forbidden titles. The policy of edition represented the mix of the quality world literature and also the whole range of saleable books which copied actual readers' trends. On this basis, I focus on historical background and its influence of the policy of edition. Then I deal with the development of the literary club after the year 1989. With The Knižní klub publisher, which has gone through several changes from distribution company to appropriate publisher, I try to target the communicational activities in socio-cultural context. Communication strategy was observed through club catalogues and media. Media image in social-cultural supplements Víkend Mladé fronty Dnes, Salon Práva and critical monthly journal Literární noviny is also part of the text and helps to understand the strategy of the publisher.
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The communication strategy of the Knižní klub company
Adamcová, Kateřina ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The diploma thesis deals with the communication strategy of Knižní klub publisher since its establishment till the end of the year 2013. Knižní klub belongs to publishers that mostly in 90s' formed Czech literary culture by its business model. Until recently it was a part of the world media group Bertelsmann, which has operated literary clubs all over the world since 50s' of the 20th century. It entered the Czech Republic shortly after the revolution and brought many forbidden titles. The policy of edition represented the mix of the quality world literature and also the whole range of saleable books which copied actual readers' trends. On this basis, I focus on historical background and its influence of the policy of edition. Then I deal with the development of the literary club after the year 1989. With The Knižní klub publisher, which has gone through several changes from distribution company to appropriate publisher, I try to target the communicational activities in socio-cultural context. Communication strategy was observed through club catalogues and media. Media image in social-cultural supplements Víkend Mladé fronty Dnes, Salon Práva and critical monthly journal Literární noviny is also part of the text and helps to understand the strategy of the publisher.
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The history of Kruhˇs publisher and policy (critique)
Adamcová, Kateřina ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The bachelor thesis History of Kruh's publisher and edition policy (critique) is a description of Kruh publishing house and it also critically analyzes editorial policies. The thesis includes Kruh's predecessors Východočeské nakladatelství and Jiří Chvojka's publishing house in Havlíčkův Brod. Kruh is associated with Jiří Chvojka's publishing house only remotely, but it is an interesting object for comparison of regional publishing houses. There had existed two publishing houses in the east of the Czech Republic, which published the regional literature. Their production extended the complexity of the national literature. This thesis outlines historical figure of Jiří Chvojka and edition policy of his publishing house. Furthermore, I also wrote about Krajské nakladatelství in Hradec Králové, which had been operated from 1950 till 1951. Even at that time it was possible to find an attempt to publishing regional literature. For each publishing house is outlined their origin, historical context and part of edition policy. Attention is focused on regionalism and its application to the literature of the Eastern Bohemia. I analyzed the publishing house Kruh in relation with former circumstances. I used empirical-analytic approach in this thesis, which creates a critical study of this publishing house. Keywords...
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