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Comparison of discount portals in Bosnia and Herzegovina and Czech Republic
Salihbegovic, Amna ; Hartman, Ladislav (advisor) ; Linc, Zdenek (referee)
In the year 2011, the first discount portal in Bosnia and Herzegovina, called eKupon, was created and soon afterwards large number of similar websites started operating. Nowadays less than ten sites are normally operating on the market. The goal of this thesis is to evaluate the market in Bosnia and Herzegovina and to compare eKupon to the biggest Czech discount portal, Slevomat. To begin with, I am going to characterize the business model of group buying sites and their development in Czech Republic, with emphasis on Slevomat. In the following part, I talk about the development of group buying in Bosnia and Herzegovina and the history of eKupon. The comparison of stated websites is done using several chosen parameters, such as relationship with business partners, terms and conditions of the business contract, consumer satisfaction, loyalty program etc. In the end, we can find SWOT analysis of the company eKupon, where the examined parameters are characterized as either strength or weakness of the company.
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