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Strategic Management of E-commerce Company
Kosíř, Martin ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis is about a design of strategy management of an electronic shop, so that the most modern trends in industry are met, company is able to compete among other e-shops and it's profit increases. I focused on one specific company that didn't have an e-shop already and I created a strategy for introduction of a new e-shop for the company.
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Strategic Management of E-commerce Company
Tomášková, Lenka ; Ing.Jan Seman (referee) ; Němcová, Zuzana (advisor)
The main goal of this diploma thesis is to design appropriate strategies to increase the marketing efficiency of dating tours via the website of the CA Pele Ltd. company. The theoretical part deals with the very definition of e-commerce and internet marketing. In the analytical part, I describe the marketing mix of the company and analyze the competition such as travel and dating agencies. Based on these findings, I propose appropriate solutions for e-commerce and adequate internet advertising.
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Strategic Management of E-commerce Company
Kosíř, Martin ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis is about a design of strategy management of an electronic shop, so that the most modern trends in industry are met, company is able to compete among other e-shops and it's profit increases. I focused on one specific company that didn't have an e-shop already and I created a strategy for introduction of a new e-shop for the company.
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|
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Strategic Management of E-commerce Company
Tomášková, Lenka ; Ing.Jan Seman (referee) ; Němcová, Zuzana (advisor)
The main goal of this diploma thesis is to design appropriate strategies to increase the marketing efficiency of dating tours via the website of the CA Pele Ltd. company. The theoretical part deals with the very definition of e-commerce and internet marketing. In the analytical part, I describe the marketing mix of the company and analyze the competition such as travel and dating agencies. Based on these findings, I propose appropriate solutions for e-commerce and adequate internet advertising.
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