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Nákupní chování domácností v oblasti rychloobrátkového zboží
Frýdl, David
This diploma thesis is focused on buying behaviour of households in fast moving consumer goods in Czech Republic. The main objective of this thesis is to find out how the differences are manifested in the purchasing decisions of households of different sizes and structures in fast moving consumer goods and to formulate recommendations for entities operating on this market based on the findings. First, the secondary data was collected. To achieving the objectives of the thesis also in-depth interviews were conducted (n = 31) and questionnaire survey was carried out (n = 404). Quantitative data were being collected from September to the end of October 2018. Research brought interesting insights into the key factors in the selection of the stores and shopping habits of the households of different sizes and structures related to buying fast moving consumer goods. Marketing recommendations were prepared for retailers in the fast moving consumer goods on the basis of the findings.
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Typology of consumers
MATĚJKOVÁ, Jana
The aim of this work was to identify and describe the main segments and individual types of customers of the drugstore chains on the basis of their identity and consumption behaviour and subsequently to make suggestions and recommendations for drugstore chains. The whole thesis is divided into two parts: theoretical and practical. The theoretical part of the thesis is devoted to the literature review, which was based on the study of professional books and articles. It presents the basic definitions and concepts related to the issue. It mentions the term consumer, consumer behaviour, describes basic approaches to consumer behaviour monitoring, factors influencing consumer behaviour, purchasing decision-making process, market segmentation and consumer typology in various aspects. In the practical part, quantitative marketing research was conducted in the form of a questionnaire survey. Based on the results, consumer segmentation was performed according to demographic features such as gender and age, as well as the preferred drugstore brand. Each segment was analysed and described in detail in terms of purchasing behavior and based on the resulting data, some suggestions and recommendations for drugstore chains were created.
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Intercompany comparison
Dubská, Lucie ; Štamfestová, Petra (advisor) ; Krejčí, Ivo (referee)
The aim of this thesis is to perform the comparison between the largest drugstores and parfumeries in the Czech Republic and evaluation of financial situation by using ratio analysis from 2009 to 2013. For comparison were chosen dm drogerie markt s.r.o., Rossmann, spol. s.r.o, Family drogerie s.r.o, Sephora s.r.o. and Yves Rocher s.r.o. Intercompany comparison was done using univariate and multivariate methods. Among multivariate methods were included method of simple sum of the sequence, method of simple proportion, the scoring method, the method of standardized variables and method of distance from a fictitious object. Based on the methods was found the final ranking in each year and reviewed the financial situation of certain companies.
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Supplier relationship on Czech drugstore market
Polagina, Evgeniya ; Vinš, Marek (advisor) ; Mervart, Michal (referee)
This thesis describes the supply relationships between wholesales and retails in Czech drugstore market. The thesis compare two distribution channels. Then thesis analyzes the issues of enter on Check drugstore market by new distributors. The work is based on theory, drugstore practice and personal practice with Bilka Collection brand.
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