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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing communications of the Driving Academy Co.
 Pařízek, Tomáš ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing communications of Driving Academy Co. Goal: This thesis aims to present marketing communications of Driving Academy, Inc., summarize used communications tools and propose plan of marketing communications for 2016. Methods: For the collection of information was used qualitative research in the form of descriptive case study. The study consists of qualitative interviews, analysis of texts and documents. Results: The result of this work is plan of marketing communications for 2016. Work will be granted to Driving Academy. Keywords: Marketing communications, communications mix, qualitative research, driving the car
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