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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Elements of Commercial Video Expression
 Zeman, Daniel ; Truhlář, Filip (advisor) ; Mezuláník, Radek (referee)
This paper deals with the the theoretical description of fundamental elements in cinematography. The document focuses mainly on elements associated with each shot, such as the framing, camera movement, speed of motion or onscreen space as well as on the most basic rules of editing and on the relation of shot to shot. For each group of elements, gives examples of the use of these elements in real commercials videos. The theoretical part is then used to analyze short advertising video.The video is broken down into individual shots, and they are then analyzed by different groups of elements. After this analysis the work brings the synthesis of analyzed data from shots and then, conclusions are drawn about the quality and quantity of basic elements in the analyzed commercial video. The last part of the paper deals with concept of promotional videos for a wedding agency and the entire document concludes in storyboard for pre-wedding spot.
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