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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketingová komunikace a distribuční cesty firmy ROTEX Vysočina s.r.o.
 Strohmer, František
The bachelor thesis deals with marketing communication and distribution channels of the company ROTEX Vysočina s.r.o. The main aim of the bachelor thesis is to propose improvements in the field of marketing communication and distribution channels for the selected enterprise. The first part of the thesis contains the theoretical background of the issue, followed by the analytical and then the proposal part of the thesis. The result of the analysis is mainly the determination of the current state of marketing communication and distribution channels in the company. Based on all the information gathered, a marketing communication and distribution plan was developed along with the definition of target segments.
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Distribution strategy after opening the northern highway in the Czech Republic
 Jindrová, Věra ; Fábry, Jan (advisor) ; Kuncová, Martina (referee)
The aim of this work is to simulate and to try to predict a distribution strategy by opening the northern highway in the Czech Republic based on the current traffic flows and existing trends. The speedway R35 will be after the completion of all platforms the northern backbone route connecting Bohemia and Moravia. With an overall length of 260 km it will be the longest Czech speedway. Another attraction of this highway is the connection of four regional cities and six strokes crossing the motorway network. The prediction of traffic volume will have a task to reveal the simulation model of overt and covert traffic flows, including the approximate volumes of traffic. The author assumes that the completion of the R35 between Mohelnice and eastern Bohemia will have a strategic importance not only for relieving highway D1, but also due to the conversion of the distribution strategy in the whole country, including new opportunities for the construction of distribution centers strategically located.
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