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The impact of paywall introduction for the IHNED.cz news website
Janíková, Simona ; Hájek, Roman (advisor) ; Němeček, Tomáš (referee)
This diploma thesis summarises the development of paid content of ihned.cz, on-line news server of the Czech economic daily Hospodářské noviny. It observes the influence of paywall from August 2014 until April 2015. The aim of the implementation of paywall was to show that the content created on the server was valuable. The theoretical part deals with new challenges media face, including economic and technological changes; it describes the rise of commercialization and media reaction, and solution for these changes in the form of convergence and digital-first concept. The diploma thesis is viewed through the political economy of media approach. It focuses on monetization of content, the willingness of readers to pay for on-line news, traditional and alternative revenues of media, and it describes the examples of implemented paywall in other media. In the practical part, the thesis describes how paywall influenced economic revenues, specifically the digital subscription, advertising and financial results of the publisher Economia, which is providing the server ihned.cz. In this part, the thesis describes the influence of paywall on visits, page views, real and unique users, readership, and work of journalists. The practical part of the thesis includes statistical data and reports as well as...
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The transformation of publishing house Economia into multimedia organization
Štefánková, Aneta ; Čermák, Miloš (advisor) ; Lysoněk, Tomáš (referee)
The diploma thesis summaries the transformation of publishing house Economia during the period July 2013 and December 2014. The aim of the transformation was to change Economia as a traditional publishing house focused on the print newspapers into multimedia organization. The thesis describes main changes in within the publishing house - foundation of integrated newsroom, acquisition and integration of Centrum Holdings company, integration of separated newsrooms, creating the digital versions of traditional newspapers, launching of new media types, changing the business models, innovation of traditional titles, developing of new job positions and new projects using more of the different departments of the publishing house. The thesis focuses mainly on changes on the editorial level; the chapters on integration of Centrum Holdings are being considered also from the aspect of management and human resources level. Interviews with the managers of Economia publishing house are the valuable part of the case study. The theoretical part of the diploma thesis sorts the trends and challenges that are faced by traditional publishing houses. Terms like information society, media convergence, digitalization are edefined. The changes related to launch of Web 2.0, social networks and portable electronic devices...
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The impact of paywall introduction for the IHNED.cz news website
Janíková, Simona ; Hájek, Roman (advisor) ; Němeček, Tomáš (referee)
This diploma thesis summarises the development of paid content of ihned.cz, on-line news server of the Czech economic daily Hospodářské noviny. It observes the influence of paywall from August 2014 until April 2015. The aim of the implementation of paywall was to show that the content created on the server was valuable. The theoretical part deals with new challenges media face, including economic and technological changes; it describes the rise of commercialization and media reaction, and solution for these changes in the form of convergence and digital-first concept. The diploma thesis is viewed through the political economy of media approach. It focuses on monetization of content, the willingness of readers to pay for on-line news, traditional and alternative revenues of media, and it describes the examples of implemented paywall in other media. In the practical part, the thesis describes how paywall influenced economic revenues, specifically the digital subscription, advertising and financial results of the publisher Economia, which is providing the server ihned.cz. In this part, the thesis describes the influence of paywall on visits, page views, real and unique users, readership, and work of journalists. The practical part of the thesis includes statistical data and reports as well as...
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