National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Using of Disruptive Strategy in Small Winery
Balga, Petra ; Vančurová,, Pavlína (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with a concept of measures that aim to find a competitive advantage of the company CROY Concept Ltd., which does business in viniculture. This thesis analyses the position of the CROY's winery in the market as well as in the field of viniculture as a whole. Suggested unconventional measures will strengthen competitiveness of the company in the well-established wine market and will ensure its further development and growth.
Using of Disruptive Strategy in Small Winery
Balga, Petra ; Vančurová,, Pavlína (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with a concept of measures that aim to find a competitive advantage of the company CROY Concept Ltd., which does business in viniculture. This thesis analyses the position of the CROY's winery in the market as well as in the field of viniculture as a whole. Suggested unconventional measures will strengthen competitiveness of the company in the well-established wine market and will ensure its further development and growth.

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