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Promotion of destination Třebíč
POLENDOVÁ, Michaela
The diploma thesis is focused on the promotion of Třebíč destination. The main objective of the thesis is to identify and assess the current tools for possible promotion of Třebíč destination. Based on the analysis of the current state, the possibilities to improve and increase awareness of Třebíč as a tourist destination are suggested.
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Comparison of tourism management in Český Krumlov and Jindřichův Hradec and design of the Destination Management Company
ŠKRLETOVÁ, Iveta
This thesis is focused on comparison of tourism management in destinations Český Krumlov and Jindřichův Hradec, on revealing weaknesses, finding examples of good practice and designing the Destination Management Company at the local level. The analytical part deals with analyzing internal and external factors of destinations Český Krumlov and Jindřichův Hradec and identifying appropriate strategies. In the synthetic part was carried out design of the Destination Management Company for the destination Jindřichův Hradec. Part of the project is financing plan.
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The Analysis of the Types and Forms of Tourism in the Sedlecko Region
ŠETINOVÁ, Marie
The topic of this bachelor work is analysis of the types and forms of tourism in the Sedlecko Region. Assess species and forms of tourism, carry out a field investigation and evaluate the information obtained. Based on this information compile visitor profile and propose measures that would improve the situation. Finally work was a product package The beauty of Český Merán, focused on discovering natural and historical attractions and hiking and biking. This product is combination accommodation, catering and ancillary services.
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The destination management in the region Plzeň
FRYČOVÁ, Martina
The diploma work deals with the destination management of Pilsen region. First part of my work describes the theoretical solutions. The diploma work continues with collection and analysis of primary and secondary date. In this part is possible to find the informations about conditions for development of tourism, about the methods of marketing diversification of pilsen tourist region, there are the organization of destination management of Pilsen region and the individual activities executing with this organization. The following part is considering with evaluation of gathered informations, recapitulates activities executing within destination management of Pilsen region and inquire current controling of destination.The diploma work also offers a group of steps for improvement of destination controling of Pilsen region as an important destination of tourism.
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The Cultural Acractivities in Tourism in the Benešovko Region
PAPEŽOVÁ, Jana
The work I have chosen to research is in the subjekt of cultural activities in the field of tourism around the Benešovsko region. Part of the work involves taking field surveys and analyzing the results, for which the project was created. The bicyclist route and product packet are also included. This destination offers a lot of opportunities for tourist to visit, and the goal is to attract the most visitors to the surrounding area.
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Natural and social interests of the chosen spa region as a destination of tourism
NAJER, Daniel
The completion of the evaluation of the influence of natural and social interests in spas on the west of the Czech Republic, the elaboration of situation analysis and the examination of better usage of the area were the principal aims of this bachelor work. The field survey by the help of questionnaires and personal research in the region were parts of this work. These information were worked up and interpreted then. On the basis of the opinion poll new arrangements for improvement of enjoyment in the region were suggested. There were three hypotheses determined that were refutated or confirmed during the time.
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Environment of tourism - water castle Švihov
HANZLÍKOVÁ, Hana
Purpose of the bachelor work was especially find out an unused potential of the followed territory {--}environment of tourism {--} water castle Švihov and surroundings, to identify battle of interests and deficiencies in current using of determine territory. After to find variances among ideal and real use recreational territory, to make a survey material-technical base, to detect preferences of water castle Švihov customers and following detections various deficiences to elaborate proposals and proceeding. The work sights on problems of operation object as well, constitution and progression of visit rate, character of guides, possibility of propagation, advertisement, public relations, cooperation with travel agencies etc. Microregion Běleč, where the town and water castle Švihov are situated, apprehensions traditional Czech countrified and stabilized microregion. For a development of this territory is necessary to orientate into future primarily on encouragement tourism and recreation, so short-time individual tourism, as recreation middle-range and longer - range in severally facilities of tourism. Here comes the most serious problem {--} an absence of accommodation and catering establishments in consistent quality, they are absolutly indispensable for tourism development. The creating of enough progressive medial strategy is also important. This strategy will be focused on propagation of the microregion or its several villages or atractions. The promotion is strongly insufficient, which was instigation for main proposals and recommendations of this work. The main product of the bachelor work is to create missing, freely sight leaflet of the water castle Švihov and its neighbourhood, that includes the propagation of the town, accommodation facilities, catering establishment and freetime activities in the town. It is necessary to build the material-technical ground for the development of recreation and tourism on a territory of microregion and so to build the total image of region like a tourist oneness and attractive destination. The muse about proposals and recommendations could lead to the improvement of using the tourism in this territory.
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