National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Evaluation of the effectiveness of marketing campaigns
HOUŠKOVÁ, Šárka
The goal of the dissertation called "Evaluation of the effectiveness of marketing cam-paigns" is to describe, analyze, and with usage of Data Envelopment Analyst (DEA) to evaluate certain campaigns. The dissertation describes political election campaigns of certain political party.

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