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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
FRANCHISING FROM MICROECONOMIC AND MACROECONOMIC PERSPECTIVE AND ANALYSIS OF THE POTENTIAL AND BENEFITS IN THE CZECH REPUBLIC
 Hodáková, Ľubica ; Munzi, Tomáš (advisor) ; Vostrovská, Zdenka (referee)
The aim of the work was to analyze franchising from economic point of view. The content of theoretical part of the work is basic franchising terminology, historical analysis of franchising as the distribution model and entrepreneur method and subsequently the work is focused on micro economical and macro economical analysis of franchising. One of the theoretical aims of the work was to clarify relationship of franchising and others distribution models. Franchising is interesting issue from legal point of view as well, because franchising contract is not contained in commercial code as a special contractual type. Analysis of legal aspects of franchising was limited by the scope of the work. In practical part of the work was the aim to express positive effects of franchising on credit-crunch, development of small and medium-scale enterprises and development of municipalities in connection with "agency theory" and other aspects. The work presumes future development of franchising with respect to actual global financial crisis.
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