National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Web desing for small construction company
Konáš, Jan ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
This bachelor thesis is focused on creating a website for a small construction company and designing the marketing audit within the capability of the company. Some methods are implemented during creating the website and some will serve as bases for other possible steps in the future. The theoretical part deals with the process of creating websites for small organisations and is focused on rules and procedures, which should be followed in order to create quality web pages. There is also described which role plays the website for organizations and for customers. After the theoretical part follows the practical part, which describes the creation of website for the company Promonasta. This creation is according to knowledge and own experience of the author, based on analysis and design of optimal marketing strategy. The main aim of this thesis is to improve the existing "bad" position of the firm on the Internet and thus attracts possible customers.

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