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Marketing Research of Retail Market
Nesvačilová, Dana ; Novotný, Milan (referee) ; Šimberová, Iveta (advisor)
The purpose of the master’s thesis is a marketing research in retail market with fast-moving goods in relation to food purchases via the Internet. The first part of this work is devoted to theoretical description of the retail sector, current trends and aspects associated with the customer. The second part contains an analysis of retail development in the last decade and further analysis of the findings which serve as bases for the processing of marketing research. The information obtained from this survey will be used to formulate a proposal on new services for retailers, to reveal the perspectives of grocery shopping and consumer goods through the Internet or through other communication media.
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Testing of model for predicting the outcome of professional tennis matches
Karas, Daniel ; Šíma, Jan (advisor) ; Štědroň, Jakub (referee)
Title: Testing of model for predicting the outcome of professional tennis matches Objectives: The aim of this work is to create a simple and easy to understand model to predict tennis matches. Methods: In this thesis it was used secondary analysis of the data for gaining a relevant and current information. In this work it was emphasized on valid data, which should come from the reliable sources. Further, mathematic and statistical methods were used to obtain calculation for determination correct predictions. The obtained data were processed a then they were presented within tables. Results: The modified model based on the Low-point model, which was simplified so the general public could understand it and which used easily searchable and immediately available data, successfully predicted the tournament Australian Open 2021. At the end of the tournament we had more money on the fictitious account than at the beginning. The model was able to correctly predict 5 out of 7 matches and it was in profit when betting on the predicted winner as well as betting on the advantage of the odds. However, when the model was validated at the next two Grand Slams, this model was at loss, so we cannot designate it as long-term profitable. Keywords: tennis, prediction, bet, Australian Open, Grand Slam
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Marketing of perinatal care centres
Taberyová, Markéta ; Růžička, Michal (advisor) ; Šedivý, Marek (referee)
The main topic of the presented thesis is Marketing in Obstetrics. Principal goals were set as follows: To describe how does marketing works in an environment of maternity hospitals. What demands have their clients and what clients consider most important during childbirth and after a delivery. The theoretical part focuses on a development of care in maternity hospitals throughout history, legal aspects of this specific care and current trends in society that affect clients' demands. Additionally I depict the specific of marketing in Obstetrics and I present it in a perspective of the 4C mix with emphasis on a communication and a convenience. The empirical part unravels the subject from the point of view of health service providers as well as health service consumers. Data sources used to describe in detail marketing of five maternity hospitals were: interviews, information form internet sites and clients personal experience. Furthermore I led investigation using questionnaire filled by hospitals' clients and I preformed ten in-depth structured interviews, upon which I formulated basic ideas of what clients want and what are the basic shortcomings in obstetric health service. The result of my investigation brought up the fact, that fulfillment of clients' expectations is substantial. The choice of...
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Marketing Research of Retail Market
Nesvačilová, Dana ; Novotný, Milan (referee) ; Šimberová, Iveta (advisor)
The purpose of the master’s thesis is a marketing research in retail market with fast-moving goods in relation to food purchases via the Internet. The first part of this work is devoted to theoretical description of the retail sector, current trends and aspects associated with the customer. The second part contains an analysis of retail development in the last decade and further analysis of the findings which serve as bases for the processing of marketing research. The information obtained from this survey will be used to formulate a proposal on new services for retailers, to reveal the perspectives of grocery shopping and consumer goods through the Internet or through other communication media.
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Usableness of web browsers
Vobruba, Lukáš ; Sklenák, Vilém (advisor) ; Šubrta, Václav (referee)
This work examines utility, efficiency, and convenience offered by present web browsers. The first part defines the function and history of a web browser. The next chapter covers important browser features along with their description. Five commonly used browsers are analyzed afterwards, having their attributes and user interface depicted. Performance tests were aimed to measure the browsers' speed. Their methodology and annotated output are included in a dedicated chapter. User approach follows, focusing on successfulness in browser navigation and internet activities which have been tested on three individuals. The work concludes with acquired findings and an outline of anticipated trends.
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