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	Price Elasticity of Demand and Special Discounts Zeman, Jaroslav ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor) This master thesis deals with the issue of special discounts. Assessments and proposals of successful special offers are based on the analysis of demand price elasticity. The key attribute of this work is the knowledge of product’s price elasticity of demand. The analysis of price elasticity of demand is based on real data. The paper is terminated with suggestions on creating and planning special discounts developed in consideration of the retailers’ specific goals. Detailed record
	Consumer behaviour of consumers in the store ŠÍTALOVÁ, Sára The aim of the diploma thesis is to describe the consumer buying behaviour in the store and to design changes in the spatial store layout. The first part of the thesis focuses on describing differences between consumer behaviour and consumer buying behaviour, approaches to the consumer behaviour and the factors, which influence it. An important part is also the purchasing decision-making process and the principles of space management. The second part of the thesis maps the current store layout and the evaluation of the questionnaire survey. Based on the results, the proposals for changes are made. Detailed record
	Price Elasticity of Demand and Special Discounts Zeman, Jaroslav ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor) This master thesis deals with the issue of special discounts. Assessments and proposals of successful special offers are based on the analysis of demand price elasticity. The key attribute of this work is the knowledge of product’s price elasticity of demand. The analysis of price elasticity of demand is based on real data. The paper is terminated with suggestions on creating and planning special discounts developed in consideration of the retailers’ specific goals. Detailed record

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