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The picture of Brasil in czech press
Červenková, Kateřina ; Křeček, Jan (advisor) ; Cebe, Jan (referee)
The diploma thesis "The Picture of Brazil in Czech Media" focuses on finding out and defining of how the Czech media reprezented by four national dailies Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo inform about Brazil. The researched sample are texts about Brazil that the four dailies have published during the year 2011. All 1635 texts that were published in this year were subjected to content analysis. By using quantitative content analysis, this thesis identifies the frequency of the publishing of texts about Brazil, their topical focus, lenght or placement within the newspaper. Other researched phenomena are sources, division according to genre, news and commentary or hard news and soft news. The character and number of texts focusing on both countries testifies to the possible closeness of Brazil and the Czech Republic. The thesis places special focus on the evaluation of Brazil in individual texts. The qualitative analysis mainly researches the possible elements of stereotyping in the language of Czech media. The results of these analyses are ilustrated further by the results of a questionnaire research. Comparison of the answers of respondents in the questionnaire and the results of the analyses testifies to whether the way the public perceives Brazil is the same or...
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