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Gastro-diplomacy of France: traditional "brand" and modern trends
Koptišová, Evelína ; Tomalová, Eliška (advisor) ; Matějka, Ondřej (referee)
Gastronomy belongs among the important elements of the French national identity and at the same time it is one of the main tourist attractions. Which place and why does the gastronomy have among the modern trends of public diplomacy and how is the French gastro-diplomacy formed on the online social media? There are certain long-lasting tensions visible in the French gastronomic discourse, for example between the Republican idea of unity and the foreign policy strategy of supporting diversity. However, historical research shows that these aspects are not excluding one another, they are more like two sides of the same coin. Gastro-diplomacy is then understood as a narrow dimension of the foreign policy, namely as a part of public cultural diplomacy. In the framework of contemporary French gastro-diplomacy, it is possible to observe the employment of modern instruments, such as the communication through online social networks. Combined with the bet on the long-standing good image of French cuisine, it is one of the ways in which France prove successful in the international arena. It is also a sign of strategic behaviour against the standardization of food products. Quantitative and qualitative analysis of Facebook, Twitter and Instagram posts showed that during the period 1. 1. 2009 - 30. 6. 2017,...
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