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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of communication mix in selected company
 Sedlák, Emil ; Sedláček, Martin (referee) ; Milichovský, František (advisor)
The aim of the bachelor thesis with the title Proposal of Communication Mix in a Selected Company is to analyse an actual state of the company RICHARD MOTORS, s.ro. and at the same time to suggest the new possibilities of communication mix. This bachelor thesis is divided into several parts. The first – theoretical part summarizes the fundamentals of marketing, marketing environment and marketing communication mix. The second part represents the practical part of the thesis. It focuses on the analyses of the current situation and on the identification of the company problems. In the proposal part, I come up with measures which should improve the situation of the company in the sphere of marketing communication.
Detailed record
Proposal of communication mix in selected company
 Sedlák, Emil ; Sedláček, Martin (referee) ; Milichovský, František (advisor)
The aim of the bachelor thesis with the title Proposal of Communication Mix in a Selected Company is to analyse an actual state of the company RICHARD MOTORS, s.ro. and at the same time to suggest the new possibilities of communication mix. This bachelor thesis is divided into several parts. The first – theoretical part summarizes the fundamentals of marketing, marketing environment and marketing communication mix. The second part represents the practical part of the thesis. It focuses on the analyses of the current situation and on the identification of the company problems. In the proposal part, I come up with measures which should improve the situation of the company in the sphere of marketing communication.
Detailed record

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