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Company names and their influence on company productivity
Hanousek, Jan ; Jurajda, Štěpán
Our analysis reveals that a company’s name may be related to its economic productivity. The name’s alphabetical position, the use of “national”4 words, and the inclusion of English phrases within the name all play a role. This study looks at the association between certain characteristics of a company’s name and growth in the company’s turnover, growth in value added and profit from shares using company data from 17 EU countries over a period of more than 15 years. We distinguish between companies in countries where Romance languages, Slavic languages and Germanic languages are spoken. The effects of company names vary across these language-country groups. The link between the alphabetical position of the name and the company’s economic productivity is strongest in the services sector. For example in France and Poland moving the company’s name from the end of the alphabet to the beginning can result in increased turnover by as much as two percentage points. The influence of “national” words in the company’s name is connected with higher long-term growth in turnover, in particular in Poland, France and Norway. In Poland the use of “national” words can increase long-term growth in turnover by nearly four percentage points. The influence of including English words in the company’s name varies across the languagecountry groups. While in the Romance group English words have a negative infuence, in Germanic group of countries they have mixed effects, and in Slavic language speaking countries they have a clear positive effect. This study adds to existing analyses in the field of marketing and linguistics that have focused in particular on the origin of brand and company names, and to research into the effects of company names on share profits.
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Legal protection of domains in relation to the right of indication
Karlec, Jan ; Růžička, Michal (advisor) ; Pítra, Vladimír (referee)
Legal protection of domains in relation to the right of indication The subject of this thesis is a legal protection of domain names. Domain names are used as humanly memorable names for Internet and serve as simple address to access websites. Each domain name has to be unique, it is not possible to register two or more identical names. This makes them very valuable and worth of protecting. The registration process of domain names is very simple and cheap, mostly based on the principle "first come, first served". No one has an automatic right to a particular name. This cause many conflicts, because the principles of registration are often abused by domain speculators. However, the domain names are not subject of special legal regulation in the most countries (Czech republic included). The thesis is composed of two parts. The first part is divided in five chapters. Initiative chapters are focused on defining the concept of domain names, their technical aspects, hierarchical structure and types. In this part is also mentioned Internet Corporation for Assigned Names and Numbers (ICANN) and its Uniform Dispute Resolution Policy (UDRP). Further, this part contains a description of the registration process of domain names under the country-code top level domain ".cz" (ccTLD.cz) and the legal aspects of domain...
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