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National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
Marketing strategy of selected company
 Červinková, Lucie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis deals with marketing strategy of a selected company. The objective of the thesis is to describe marketing of selected company and suggest the improvements of the marketing strategy. The thesis is composed of three main parts. The first chapter is theoretical and summarizes theoretical knowledge generally. The second part describes the company itself. The second part focuses on business environment and SWOT analysis. The practical part firstly describes marketing strategy of the company and after that deals with suggestion of marketing strategy and how to improve the current strategy which is mentioned.
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