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The principles of internet communities
Vrba, Jaroslav ; Mišurec, David (advisor) ; Košárek, Zdeněk (referee)
This thesis concentrates on Internet communities, shows their principles of working and compare the most important of them. The aim of this thesis is to explain how internet communities works. It compares their features and provide to reader a possibility of making own opinion on them. The internet communities are compared from global and local Czech aspect. This thesis shows their functionalities, benefits and from the other hand their disadvantages linked with usage, including possibilities of protection. Author attached his own research in form of questionnaire aimed on Facebook users. Next to the last chapter shows economic aspect of the community servers, what are their costs and revenues.
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Server www.o2extra.cz and its usage as a connection tool of communication a sponzorship activities of Telefónica O2 Czech Republic, a.s.
Havlena, Lukáš ; Stříteský, Václav (advisor) ; Dufek, Tomáš (referee)
The thesis of this work is focused on evaluation of effectivity of server www.o2extra.cz, in a context of todays Internet phenomenon - Web 2.0. Server O2 Extra is a community web, which is used as a place for sponzorship and loyality programme. User can do variety of things - read news about sponzorship projects, take part in a contest or discuss with others and watch photos. The theory part is aimed at introducing Web 2.0 to the reader - given examples of Web 2.0 are: Google, Myspace, Facebook and Last.fm. Their functions and goals are also listed, as it's crucial to understand how community servers work. Space is given also to a part about sponzorship activities, as O2 Extra is mainly used as a headquarters for them. Main part of the work is about O2 Extra itself - its functions and visual look is described and presented, followed by the own effectivity evaluation. For this purposes, Google Analytics was used as a evaluation tool. The conclutions and interpretations are given right after presented statistics, statistics as visits, bounce rate, pageviews etc. Work can be therefore used as a manual for O2 Extra owners, to improve its effectivity and number of users.
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