National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Communications activities of a choosen company
Lafantová, Marie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis deals with marketing communication. The theoretical part says how companies communicate in the Czech Republic and what is typical for theatres. Practical part is about communication campaign of a concrete company -- private theater company. It describes its campaign in light of time and used instruments and it evaluates it in the end.

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