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Surveillance and Facebook
Heroldová, Lenka ; Slavíček, Daniel (advisor) ; Marcelli, Miroslav (referee)
This diploma thesis focuses on surveillance studies on online platform Facebook. This famous social site became a tool for both fun and business lately. Facebook collects data that is then used for some other purposes which means there is some kind of a surveillance done. All the infomation that Facebook collects is given by the users themselves who voluntarily share their personal information. This kind of collected data is then for example used for commercial purposes such as media advertising with obvious profit expectations and so is used in crime prevention such as cyberbullying etc. Diploma thesis is divided into three sections. First describes surveillance history until nowadays, postmodern times. Second part clarifies the formation of the social site Facebook, it's user rules and privacy rules as well as practical examples of using collected data online. The last part of this thesis introduces some other favourite social sites and its functions as well as their surveillance possibilities and advertising potential.
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Laws Concerning Drone Use in the Real Estate Practice
Klementová, Tereza ; Jandásková, Tereza (referee) ; Klika, Pavel (advisor)
This thesis focuses explores the laws for drone use in the real estate practice. In each chapter, the legislation for the commercial use of drones is described for the following states - the Czech Republic, Slovakia, France, Belgium, the Great Britain and the United States of America. In the final chapter there is a comparison of different law aspects from all studied countries.
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Multifunctional building
Fátor, Martin ; Mikošek, Marek (referee) ; Hlavačka, Tomáš (advisor)
This final thesis concerns the new building of mixed-use building in Hořice. It has one floor partly below ground level and three floors above ground. There are garages for residential area, warehouse and boiler room in 1PP. There are offices and their base in the 1st and 2nd floor. There are 4 residental units in the 3rd floor. The building is designed in a shape of a rectangle. The roof is flat. There is the contact thermal insulation. There is designed gas boiler for heating. The supporting structure of the ceiling is monolithic concrete slab.
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Commercial use of social networks
Vondrášek, Petr ; Pavlíček, Antonín (advisor) ; Juříček, Jan (referee)
This thesis analyses the possible utilizations of social networks by companies in order to obtain benefits in their field of business. This study is focused on the most popular social network on a global scope, i.e. Facebook, Twitter, LinkedIn, Google+ and YouTube. The theoretical section summarizes and provides an analysis of its suitability and possibility for applications in commercial companies. The possibilities discussed are in particular marketing, client communication, brand development and public relations. Moreover, the practical part of this thesis lists the main case studies that depict the utilization of social networks in practice and highlight the benefits the individual companies gain and their costs. Case studies further discuss the use of social networks by traditional and less traditional means for small and larger-sized companies. The thesis is complemented by applied research of social network activities of companies and the analysis of the perception of their users, which is realized by questionnaire survey.
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