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Multifunctional building Malá Amerika
Jašková, Tereza ; Muroň, Ivo (referee) ; Ležatka, Lukáš (advisor)
This bachelor work follows up on an architectural atelier project made in the winter semester of the third year of the bachelor program. The goal of this project is a plan of a new multifunctional building in the city part of Brno-Střed. The site is located on the corner of Nové Sady, Nádražní and Hybešova. There are Malá Amerika and Titanium buildings nearby. The new building respects the urban concept, and the new structures match the height of the already present buildings. The multifunctional building consists of three aboveground parts each of which has its own public services. The corner building serves as a shopping mall with administrative offices. The building next to the Titanium is used for its showrooms and administrative part and the last and lowest building houses a café with a multifunctional space and a library. The whole site is conjoined by its underground parking lot which is accessible through entrances on the north-west and north-east sides. The shape of the building copies the intersection and creates an imaginary rampart, which also creates a square between the structures of Malá Amerika and the multifunctional building. The stalls of these structures are made from concrete arches reminiscent of a historical viaduct, which used to be situated here. The upper floors are covered with cladding made from bricks. The building worked on has an atrium which provides more daylight to otherwise very deep floor layouts. The main goal was to create a pleasant and habitable space in this part of the city.
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Bussiness plan - Tower Café
Gašparík, Michal ; Schönfeld, Jaroslav (advisor) ; Kopkáně, Heřman (referee)
This thesis deals with the establishment of a business plan for coffee-bar at a specific place in St. Henry's Tower, and then evaluates whether and under what conditions the project is profitable and viable. The first part deals with the theoretical basis, namely the nature, purpose, principles of treatment and the structure of the business plan. In the practice part I use the acquired knowledge of theory and work experience. The structure of the business plan contains a general description of the company, displacement of key personalities and address personnel issues, products, PEST analysis, SWOT analysis and competitive analysis, marketing objectives, marketing mix, the definition of the components with the help of the model 4C, production and operational plan. The financial plan in addition to the necessary financial statements, cost-benefit analysis includes an analysis of critical point. Based on the information provided, this business plan can serve to any particular candidate, who would like to try to take in the facility and the industry.
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