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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Profesní návštěvník a jeho segmentace ve městě Brně
 Dudíková, Simona
The subject of the bachelor thesis is to determine the extent to which client segmentation has changed in cooperation with Quality Hotel Brno after the COVID-19 pandemic. The thesis focuses on changes in customer behavior and requirements before and after the COVID-19 pandemic, and compares the development of prices during these two periods. It also identifies threats and risks associated with consumer behavior in terms of late and early bookings, and consumer behavior during their stay, such as increased use of energy and preference for additional and larger breakfasts. The thesis consists of a literature review on customer segmentation and tourism from the perspective of the South Moravian Tourist Board. This is followed by an analysis of profesní client behavior before and after the COVID-19 pandemic. Data will be obtained through questionnaires and interviews with the management of Quality Hotel Brno. The conclusion is dedicated to summarizing and providing recommendations based on the survey.
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Offer life insurance products by type of client.
 Machová, Alice ; Daňhel, Jaroslav (advisor) ; Ducháčková, Eva (referee)
The structure of life insurance products is very complicated. For election one of the types of life insurance is essential to have at least a basic idea about the product and in cooperation with an expert to refine this idea more and realize the purchase insurance .Orientation between the products is not easy. People often do not know how to choose the right product and also insurance broker. On these questions I was trying to find the answer. In the first part, I was interested in historical and contemporary role of life insurance. I have assessed the development of selected values of life insurance over the last few years and described tax advantages of life insurance, which can be applied under certain conditions. This part deals with the basic description of life insurance and some potential pitfalls arising from the premature termination of life insurance. To create a full picture, some chapters are enhanced about the examples of life insurance. Following this chapter I talking about insur and about the method of determining the sum insured. Next I talked about insurance brokers and also compared the savings insurance products with potential competitors. Finally, I devided potential clients into groups according to their age and I evaluated the financial capabilities of individuals in a given period.
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