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National Repository of Grey Literature

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Development of the YMCA in Southbohemian region since earlier nineties untill today with special focus on Jinřichův Hradec county. SOLDÁNOVÁ, Martina The work maps the development of the YMCA organization in Jindřichov Hradec from its foundation in the early nineties to the present day. He deals with the development of the organization and its activities with youth. To understand the context, the first part also covers the history and mission of the YMCA on a global and national scale. It describes its development in our territory and the historical events that led to its demise and revival. Detailed record

Maranatha: the non-profit organization and marketing Thomas, Anna ; Hucková, Barbara (advisor) ; Malcová, Zuzana (referee) This Bachelors Thesis is concentrated on the specifics of marketing communications of a Christian non-profit organization. The objective for this Thesis is to grasp the effectiveness of the used communication tools. The theoretical section maps out the non-profit sector in the Czech Republic, describes the current legal platforms for non-profit organizations, and takes into consideration the new legal adjustments. Then it defines marketing terminology, the forms of communication used by non-profit organizations, and the usability of web pages. The applied section brings forth the Christian organization Maranatha, a marketing mix of two of the companies chosen projects making a comparison of the communication tools with the fundraising project of the humanitarian organization ADRA. The conclusion includes an evaluation of the communication tools used, including the web page, and suggestions for improvement. Detailed record

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