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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Ohníček;changes in structure of magazine and in text characteristics between 1950-2001
 Semecký, Jiří ; Končelík, Jakub (advisor) ; Wolák, Radim (referee)
The undergraduate thesis entitled "Časopis Ohníček: kvantitativní obsahová analýza vybraných pozornostních prvků 1950-2001" (Ohníček Journal: Content analysis of representation of selected attention-catching features in 1950-2001) deals with representation and role of visual attention-catching features in a children's printed periodical. The thesis describes a brief history and context of publishing the journal and with sensory perception of human organism with stress on visual perception, in connection with the process of attracting inadvertent as well as intentional attention. By means of quantitative content analysis it attempts at capturing the development of extent of representation of selected features with graphic significance in the journal, in particular of headlines and pictorial components, which immediately affect visual perception of the recipient and which are thus endowed with the largest potential to capture inadvertent attention through orienting responses. Such inadvertent attention may subsequently transform into intentional attention on the basis of the level of meeting individual expectations and interests. External form of respective contributions thus assists in awakening interest in their content. The development of the selected attention- capturing features is monitored...
Detailed record
Ohníček;changes in structure of magazine and in text characteristics between 1950-2001
 Semecký, Jiří ; Končelík, Jakub (advisor) ; Wolák, Radim (referee)
The undergraduate thesis entitled "Časopis Ohníček: kvantitativní obsahová analýza vybraných pozornostních prvků 1950-2001" (Ohníček Journal: Content analysis of representation of selected attention-catching features in 1950-2001) deals with representation and role of visual attention-catching features in a children's printed periodical. The thesis describes a brief history and context of publishing the journal and with sensory perception of human organism with stress on visual perception, in connection with the process of attracting inadvertent as well as intentional attention. By means of quantitative content analysis it attempts at capturing the development of extent of representation of selected features with graphic significance in the journal, in particular of headlines and pictorial components, which immediately affect visual perception of the recipient and which are thus endowed with the largest potential to capture inadvertent attention through orienting responses. Such inadvertent attention may subsequently transform into intentional attention on the basis of the level of meeting individual expectations and interests. External form of respective contributions thus assists in awakening interest in their content. The development of the selected attention- capturing features is monitored...
Detailed record

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