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Marketing targeted at child
 Boháčková, Lenka ; Skokanová, Dagmar (advisor) ; Štědroň, Bohumír (referee)
This bachelor dissertation focuses on marketing targeted at child consumers. It try to inform about the theoretical aspects of targeted marketing and the types of advertisment, with whom the child may encounter. Finally, also points to legislation relating to the creation and operation of advertising messages. The dissertation focuses on the psychological aspects of the impact of advertising on children. It also include research aimd at evaluating the perception of commercial communication by children today. The research also examine children's attitudes and purchasing behavior.
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