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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of tourism business
 TOŠNAROVÁ, Kateřina
For my thesis I have chosen the topic Marketing strategy of tourism business. I have chosen the travel agency Firotour as a tourism company. The target of my thesis was to elaborate the marketing study of a tourism business as a base for strategic marketing. Conducted interviews with employees of the travel agency were held to get to know the operation of Firotour. Further a questionnaire for questionnaire investigation was created.
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