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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Building of the brand CONTECHIN on international markets
 Minář, Viktor ; Halík, Jaroslav (advisor) ; Polák, Josef (referee)
The main purpose of this thesis is to describe the importance of and the instruments needed for building the brand CONTECHIN on international markets. The thesis analyzes the current brand situation and contains research on the perception of the brand CONTECHIN and also if the brand is in conflict of law with a different brand on any international market. The particular instruments used for brand building were also examined. The research did not reveal any major weaknesses. The current strategy is eligible for further development. The areas of social media, sponsoring, registration of trade marks and graphic of the brand logo are open for improvements. The thesis should serve as a comprehensive guide for building the brand CONTECHIN in the future. The thesis was offered to the company CONTECHIN Ltd. for further use.
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