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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Promotion of research and development by means of cluster brand building
 Pokorná, Hana
The diploma thesis deals with promotion of research clusters by means of brand building. It focuses on a current situation of research clusters, research and development promotion and cluster branding. Primary data were collected by 2 qualitative research methods, focus group and in-depth interviews, which were carried out with representatives (n = 15) of 2 chosen target groups. The results are establishing research Stroke Brno cluster together with its branding strategy, cluster mapping and content analysis report summarizing the qualitative research results.
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