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Simulační strategie včelstev
Klimecká, Alena ; Polášek, Tomáš (referee) ; Milet, Tomáš (advisor)
The aim of this bachelor thesis is to design, implement, and test a game inspired by the life of bees. The design is based on researched data regarding bee biology and reviews of existing games on this topic. The game was developed using the Unity engine and coded in C\#. It features a tutorial campaign as well as the main gameplay, incorporating mechanics such as unit movement, combat with enemies, building of structures, world generation and exploration. The result is a 2D strategy game that not only offers a gaming experience but also educates players about the life of bees.
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Israeli National Identity in the songs of Naomi Shemer
Kuželová, Mariana ; Sládek, Pavel (advisor) ; Menachem Zoufalá, Marcela (referee)
This thesis aims at describing motives of Israeli national identity, as shown in lyrics of Israeli lyricist and composer No'omi Shemer (1930-2004) in her songs written until 1967. The first chapter presents history of Hebrew ideological songs from the end of 19th century to 1960's. The second chapter examines biographical events and political events of No'omi Shemer that are relevant for understanding of her writings. Next, methods and analyses of Shemer's lyrics by Michael Gadish, which to certain extent influenced this thesis, are explained. In this chapter, the relationship between No'omi Shemer's writings and Israeli national identity of her time is also shown. The last chapter focuses on the most prevalent motives of Shemer's lyrics, namely, the Biblical motives, the motive of a soldier and the motive of building. Each motive is presented in a subchapter, which demonstrates how Shemer dealt with them. The thesis contains visual attachments as evidence of the said motives being relevant to Israeli culture of Shemer's time. In the conclusion, the thesis seeks to examine reasons for the said motives being prominent in Israeli culture and national identity of the period.
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Israeli National Identity in the songs of Naomi Shemer
Kuželová, Mariana ; Sládek, Pavel (advisor) ; Menachem Zoufalá, Marcela (referee)
This thesis aims at describing motives of Israeli national identity, as shown in lyrics of Israeli lyricist and composer No'omi Shemer (1930-2004) in her songs written until 1967. The first chapter presents history of Hebrew ideological songs from the end of 19th century to 1960's. The second chapter examines biographical events and political events of No'omi Shemer that are relevant for understanding of her writings. Next, methods and analyses of Shemer's lyrics by Michael Gadish, which to certain extent influenced this thesis, are explained. In this chapter, the relationship between No'omi Shemer's writings and Israeli national identity of her time is also shown. The last chapter focuses on the most prevalent motives of Shemer's lyrics, namely, the Biblical motives, the motive of a soldier and the motive of building. Each motive is presented in a subchapter, which demonstrates how Shemer dealt with them. The thesis contains visual attachments as evidence of the said motives being relevant to Israeli culture of Shemer's time. In the conclusion, the thesis seeks to examine reasons for the said motives being prominent in Israeli culture and national identity of the period.
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BRANDBUILDING AND RESEARCH OF "ACTIVIA" IMAGE
Novotná, Andrea ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
Main goals of thesis are: - to map steps and elements in building Activia brand - to consider coherence of these elements and contribution to brand value, - to validate elements according to criterion of building brand - to work out own research among target group of customers. Main points in my own research are: - to find out spontaneous level of knowledge of a brand, top of mind yoghurt brand, top of mind advertisements, mostly bought Activia products, criterions considered during shopping yoghurts, brand personality and brand image - to create BAV (Brand Asset Valuator) based on knowledge, differentiation, esteem and relevance.
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