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Current possibilites of online trading on stock exchanges
Koníček, Tomáš ; Votava, Libor (advisor) ; Diviš, Roman (referee)
The aim of the Bachelor thesis is to clarify which investment attributes are important to retail investor during his process of choosing brokerage provider. Theoretical part of the thesis introduces brief history of investing, primarly shares investing, and also tries to clarify motivation factors of people who decide to invest. Practical part compares current situation of online brokerage houses in Czech Republic, then it deals with defining model investors based on outcome of research done by brokerjet České spořitelny, a.s. on its customer base.

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