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Is Leonardo DiCaprio good investment?
Kopecký, Daniel ; Melzochová, Jitka (advisor) ; Čermáková, Klára (referee)
This thesis researches whether there is an effect of casting Leonardo DiCaprio or other star actors in a film on the revenue of the given film and what the effect is, respectively. The data consists of a sample of 905 films screened between 2005-2015 in the United States of America and Canada. The results estimated by the method of least squares indicate that star actors have a positive influence on revenue. The presence of a financialy successful actor means 12% increase in revenue. On the other hand, Oscar-awarded actors influence revenue to a lesser degree. The hypothesis about Leonardo DiCaprios influence could not be either confirmed or denied. Other factors researched were e.g. budget, ratings, whether there is a sequel or director, among others. The variable with the most positive influence is budget; the existence of a sequel is the second most decisive factor.
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Examination of influence of reviews on Box Office Revenue
Zrůbek, Dalimil ; Svoboda, Miroslav (advisor) ; Klesla, Arnošt (referee)
This thesis examines the influence of reviews on box office revenues in the United States in the course of the years 2008 to 2010. It attempts to answer the question of whether or not such an influence exists and how its strenght depends on the length of a period the film had been on in cinemas, sequels, high production budgets, and genres. To answer this question, a generalized linear regression model estimated by weighted least squares is used . The results demonstrate that reviews have an impact on total revenues, yet its measure is not stable. The influence was different in various weeks. Sequels diminish the influence of reviews. The ability of high budgets to eliminate the influence of reviews was not proved. Influence of reviews has different strenght within different genres. It is strongest if the film is a comedy and weakest if the film is a horror. This thesis compares results with relevant existing literature.
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Profitability analysis of 3D in movies
Tesař, Tomáš ; Svoboda, Miroslav (advisor) ; Bartoň, Petr (referee)
The main hypothesis of this dissertation says that movies which are shown in cinemas in 2D and also 3D version have greater box office than movies which are shown only in 2D version. The model with two simultaneous equations was constructed to confirm or reject this hypothesis. Data set includes movies which had wide release between January 2009 and December 2011 in the USA. The results show that 3D has no influence in the first week but there are negative significant effect on the number of screens, which could be connected with insufficient capacity of technologically equipped screens, and positive significant effect on revenues in the next nine weeks. The model includes other important and significant factors influencing revenues and the thesis compares these results with recent literature dealing with this topic.
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The role of the Hollywood film industry during the business cycle in the first decade of the 21 century
Hanáčková, Michaela ; Ševčík, Miroslav (advisor) ; Hřebík, Tomáš (referee)
The aim of the thesis is to examine the relationship between the course of the business cycle and the cycle of the Hollywood film industry. In the introductory section are raised theoretical approaches to the economic cycle, which seeks to clarify the causes of decline of economic activity, and compares the different recommendations. The next section is devoted to clarify the specifics of the film industry and provides a better understanding of non-transparent processes within the industry. The analytical part tests the causal relationship between the economic situation of the individual and the Hollywood studios, based on a sample of 90 observations using the Granger causality test and VAR model. Prior to empirical testing is provided a comprehensive analysis of the industry cycles from the inception to the present and is compared to the economic activity of the country. Finally, the confirmation or refutation of dependence and the result is compared with economic theory.
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