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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Blending problem and its utilization in practice
 Jurda, Daniel ; Dlouhá, Zuzana (advisor) ; Kuncová, Martina (referee)
The aim of the thesis is to find out how much it would cost millions of people to cover the minimum recommended daily allowance of nutrients using the LINGO mixing task. We select eight basic raw materials as food and we will review the price over a 30-year period, this data being drawn from commodity exchange prices. Then, using the EViews program, we estimate the price for another 5 years. Finally, we will find out how much it would be worth resolving the problem of food scarcity globally and what sums would have to be sacrificed in the past so that nobody died in the famine in this time span.
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Application of the blending problem into the marketing campaign making
 Záhorovský, Radek ; Skočdopolová, Veronika (advisor) ; Šindelářová, Irena (referee)
Application of the blending problem is one of the basic tools used in the marketing campaign making. It uses the theoretical knowledge of the linear programming in the real-world problem. This method is used for the optimization of required goals accepting the given budget and conditions. Linear programming is one of the tools suitable for maximizing the efficiency of the spent costs when scheduling the budget into the different media types. Media agencies normally use sophisticated software based on the linear programming methods. The results can be implemented into other specific situations and for other companies with the same kind of product. After that results can be analyzed for the future use. Basic problem of application of the blending problem is the fact that it is difficult to include all the factors affecting the impact of marketing campaign into the mathematical model.
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