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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Business Activities Development of Slovak Company with Gluten-free Products
 Fialová, Silvie ; Wágnerová, Hana (referee) ; Šimberová, Iveta (advisor)
Diploma thesis is focused on Slovak company Nutribak s.r.o. and its potential business activities on the Czech market, especially with gluten-free goods. The created methodology is based on a critical search of current literature related to the the field of marketing, management and trade. Suggested steps are applied to the company Nutribank s.r.o. according to results of the analysis of the current situation, there were created certain steps, that will provide the company with a plan for evolving their business activities and also supporting their position in the Czech market
Detailed record
Business Activities Development of Slovak Company with Gluten-free Products
 Fialová, Silvie ; Wágnerová, Hana (referee) ; Šimberová, Iveta (advisor)
Diploma thesis is focused on Slovak company Nutribak s.r.o. and its potential business activities on the Czech market, especially with gluten-free goods. The created methodology is based on a critical search of current literature related to the the field of marketing, management and trade. Suggested steps are applied to the company Nutribank s.r.o. according to results of the analysis of the current situation, there were created certain steps, that will provide the company with a plan for evolving their business activities and also supporting their position in the Czech market
Detailed record
Chování spotřebitele na trhu bezlepkových výrobků ve vybraném regionu
 Jurášová, Lucie
This bachelor thesis deals with consumer behaviour on the gluten-free market in the South Moravian Region. It provides results of shopping habits, perception and consumer preferences. It describes their habits and key factors which influence consumer during making decision about buying gluten-free products. Based on results of questionnaire survey are suggested recommendations for creating general marketing advices which could be practically used.
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