Home > Search Results: keywords:"betting agency"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing strategy of betting agency Tipsport a.s.
 Lukáčová, Aneta ; Průša, Přemysl (advisor) ; Dočekalová, Denisa (referee)
This bachelor thesis deals with marketing strategy of a betting agency Tipsport a.s., which is a leader among betting agencies in the Czech Republic. The aim of this bachelor is to analyse the current marketing strategy of Tipsport a.s., evaluate its effectiveness and make recommendations for improving current marketing activities based on own survey. The theoretical part summarizes main theoretical findings about marketing in general, marketing in services and strategic marketing, which provide insight into the issue. The practical part of the thesis focuses on the company Tipsport a.s., with an emphasis on its marketing mix, SWOT analysis and Tipsport's competition. This thesis includes questionnaire survey, based on which the suggestions for improvement of the current marketing strategy are drawn.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English