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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of the functioning of the franchise model in the banking sector on the example UniCredit Bank Czech Republic and Slovakia, a.s.
 Kollarovská, Aneta ; Kislingerová, Eva (advisor) ; Schönfeld, Jaroslav (referee)
The aim of this thesis is to analyze the functioning of the franchise model in the banking sector on the example UniCredit Bank Czech Republic and Slovakia, a.s. and form a complete picture of the function of this concept. Thesis comprehensively summarizes the principles of the franchise system in banking both the general terms and the specific case of business places of the UniCredit Bank Expres. The topic is current due to the growing popularity of franchising and its potential application in the other areas. In literature the issue of franchising is not fully described neither in a theoretical way nor practical. The subject will be examined through qualitative research of processes, relationships and circumstances in the banking environment in the context of a franchise system. Research methods consist mainly of participant observation and interview at various levels of management and also of analysis the bank documents. The theoretical part is focused on characteristics and development of franchising and solves its legislation. Furthermore, the theory deals with the banking sector and define its relations to franchising. The subject of the practical part is the analysis of the franchising concept function. Thesis will map the process of creating a banking franchise and analyzes the operation of the franchise branches and its position within the bank, including specifics resulting from the nature of business in this field. In conclusion the thesis solves the risks arising from franchising in banking and evaluates the functionality of this model.
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Řízení distribučních kanálů v bance a faktory jejich efektivnosti
 Kuklová, Kateřina
Kuklová, K., Management of Distribution Channels Used by Commercial Banks and the Factors of Their Efficiency. Diploma thesis. Brno: Mendel University in Brno, 2014 The thesis deals with the distribution channels used by commercial banks. The first part draws from the expert literature and research papers and provides an overview of the possibilities of banking services distribution in various distribution channels. Specifically, it deals with the branch network as a typical distribution channel, franchised business locations as a new distribution channel and a network of independent intermediaries as an alternative distribution channel with a focus on retail products. The main part of the thesis evaluates the effectiveness of distribution channels and identifies the factors that have an impact on the sale of the selected banking products. Methodology work utilizes financial ratios of the financial analysis and the correlation analysis. Using these methods, the diploma thesis identifies factors influencing the efficiency of distribution channels. In the conclusion part, some recommendations for managing the distribution channels are proposed.
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