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Hospodářská krize a její dopady na automobilový průmysl USA
Kouřil, Jakub
Bachelor thesis is engaged in an impacts of economic crisis on automotive indus-try in the United States of America. A purpose of thesis is analyse impacts of mortgage and financial crisis on automotive industry and each manufacturers of automobiles in the U.S. First part of thesis is briefly engaged in origins, process and consequences of mortgage and financial crisis. Further thesis describes initial analysis of automotive industry in the United States and the greatest automobile manufacturers. Next part of thesis evaluate: crisis in the automotive industry, an impact of crisis on each manufacturers and identifies other factors affecting the American auto market.
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Hospodářská krize a její dopady na automobilový průmysl USA
Kouřil, Jakub
Bachelor thesis is engaged in an impacts of economic crisis on automotive indus-try in the United States of America. A purpose of thesis is analyse impacts of mortgage and financial crisis on automotive industry and each manufacturers of automobiles in the U.S. First part of thesis is briefly engaged in origins, process and consequences of mortgage and financial crisis. Further thesis describes initial analysis of automotive industry in the United States and the greatest automobile manufacturers. Next part of thesis evaluate: crisis in the automotive industry, an impact of crisis on each manufacturers and identifies other factors affecting the American auto market.
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Green marketing - application to the automotive industry
Klimek, Dušan ; Zamazalová, Marcela (advisor) ; Skokanová, Dagmar (referee)
My bachelor work deals with the question of the Green marketing and its exposure to the people of different sex, age, education and professions as the recepients of media campaigns. Specifficaly, it concerns with campaigns promoting the so-called green (and therefore economic) cars. This work therefore aims to study the promotion of such products automotive industry and also a sense that advertising, this means if this advertisement is viewed positevely and subsequently at least partially rewarded response in terms of buying a car. The theoretical part is aimed more broadly at the noation of Green marketing and subsequent application to the automobile industry, then the practical interprets the achievements of my own research and other acquired data and knowledge obtained from a concrete car producer.
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