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National Repository of Grey Literature

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Vytváření a užití personalizovaných dokumentů Mimra, Tomáš ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee) V dnešní době se komunikace firem se svými zákazníky stala klíčovým faktorem ovlivňujícím nejen reputaci a image firmy, ale i dobrý vztah se svými klienty. Díky tomu se nároky na kvalitu komunikačních kanálů stále zvyšují. Standardním komunikačním kanálem stále jsou, byly a budou dokumenty a to ať už ve formě tištěné nebo elektronické. Personalizace těchto dokumentů je způsob, jakým lze dosáhnout velmi kvalitní individuální komunikace se zákazníkem a zároveň maximálně zefektivnit vlastní marketingovou kampaň a podpořit tak firemní business. Detailed record

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