National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Marketing Audit
Čevelová, Petra ; Rajnoch, Michal (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is being elaborated on the topic of “Marketing Audit”. The aim of this work is to implement marketing audit in the company XX. The subject of the audit is the oldest company’s product at the full- scale, i.e. general estimation of all marketing procedures. Marketing audit is a method of analysis in this diploma thesis. The results are summarized in the SWOT analysis, which was the resource for the list of recommendations for better marketing in the company. Consequently there is an estimation for a budget for further steps as well as estimated revenues. At the close I advise undergoing another audit to crosscheck accuracy of performed changes in the company.
Řízení a management kvality ve vybrané organizaci
ZOULOVÁ, Nikola
This diploma thesis called Quality Management In The Selected Company is focused on quality management system, its oganisation, management and development. The aim of this diploma thesis is to analyse chosen areas of implemented quality management system in the selected company, to identify bottlenecks and to suggest changes and to propose recommendations for achieving better results in this area. The analysed company is called EBAS spol. s r.o. which focuses on metal and wood production. The theoretical review is dedicated to the issue of quality management, starting with term and concept of quality and quality management, followed by identification of advantages and importance of quality management system. Certain attention is paid to quality management processes, and last but not least, costs of quality and documentation in quality management system. The practical part of the diploma thesis begins with the company in general, especially with company history, its activities, portfolio and organization structure, followed by the analysis of selected areas of current quality mangement system applied in the company. The analysis includes the analysis of processes of the quality management system, documentation of QMS, quality goals and politics, supplier rating system and at last but not least, customer satisfaction monitoring system. Based on this analysis there are several reccomendations proposed, which should lead not only to increased quality management system efficiency, but also to increased efficiency of company in general.
Marketing Audit
Čevelová, Petra ; Rajnoch, Michal (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis is being elaborated on the topic of “Marketing Audit”. The aim of this work is to implement marketing audit in the company XX. The subject of the audit is the oldest company’s product at the full- scale, i.e. general estimation of all marketing procedures. Marketing audit is a method of analysis in this diploma thesis. The results are summarized in the SWOT analysis, which was the resource for the list of recommendations for better marketing in the company. Consequently there is an estimation for a budget for further steps as well as estimated revenues. At the close I advise undergoing another audit to crosscheck accuracy of performed changes in the company.

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