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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Consumers' attitudes to various forms of retail sale
 ZELENKA, Ondřej
The opening part of this work is focused on the literary research, especially, it defines forms of retail sales and their specifics, consumer behaviour, attitudes to consumer behaviour. also describes development of retailing in area of the Czech republic. The trends of retailing are enclosed in the literary research. The second part of this work includes results of the research of consumers' attitudes toward various forms of retail sales. The main goal of this thesis is to explore the development of shopping behaviour in the context of the development of retail sales. The recommendations for traders are designed at the end of this thesis.
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Consumers' attitudes in the Field of the Responsible Consumption
 ZELENKA, Ondřej
The opening part of the bachelor´s work is focused on the literary research, specifically, it defines the basic concepts of consumer behaviour, attitudes to consumer behaviour and aspects that could affect it. Furthermore it is followed by a discussion of the attitudes of consumers, forming the attitudes and their possible changes. jThe characteristics of responsible consumption and buying are enclosed in the literary research. The practical part of this thesis includes the results of the research of consumers' attitudes in the field of responsible consumption based on a questionnaire. The aim is to suggest possible methods for producers and traders in the case of consumers' attitudes. Finally, the specific methods for producers and traders are designed.
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